Marketing Director (Chief Marketing Officer) is a top executive manager. His responsibilities include the development of marketing strategy, pricing, staff management, control of marketing activities, making important costly decisions, etc.
Dr. Philip Kotler defines marketing as «the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value» and also as «orderly and purposeful process of awareness by consumers of the problems and meet their needs».
Marketing Director must be familiar with legal and regulatory acts, methods of market research, demand solvency characteristics, product features and consumer properties, its difference from domestic and foreign analogues, media relations techniques and methods. Chief Marketing Officer must be capable of applying all theoretical knowledge into practice.
Distance retraining program «Marketing Director» will provide the students with necessary practice-oriented knowledge and skills. Education involves connecting to the range of webinars conducted by Moscow Technological Institute «WTU» and the full support of professional tutors: discussion and review of term papers, conducting electronic seminars, test problem solving.
The objective of the program
The main objective of the «Marketing Director» retraining program is to provide students with the necessary practice-oriented knowledge and skills of long-term planning and management, effective market analysis, methods and marketing tools for efficient solution of unusual complex problems, finding low-cost ways to achieve goals.
Graduates will be able to work as CMO in Russian and foreign companies.