Marketing and Sales

Today, managers of commercial units, whether a department dedicated only to marketing or sales or a large unit that combines both of these features, lack the systematization of individual skills and competencies. In particular, marketing specialists must know well the work of sales professionals, and vice versa. Only by using an integrated approach will you be able to achieve effective results in today’s competitive environment.

Moscow Business School and MTI present the MBA program «Marketing and Sales», which is designed to prepare executives and managers who can work in both fields -marketing and sales. This program will help you to improve your knowledge and skills, apply modern and efficient techniques to common problems, and solve problems quickly.

Upon completion, you will:

  • receive the skills of long-term marketing planning, management and the implementation of marketing objectives, taking into account the specifics of the sales department
  • rethink and master the new approaches to sales management with an understanding of marketing goals and objectives
  • learn how to predict the development of the situation, using an integrated approach to the management of marketing and sales in the company
  • formulate a sales strategy for your company
  • explore practical techniques and analytical tools for work with the marketing information
  • optimize and calculate the number of sales and develop key performance indicators for each department and specialist
  • learn how to build a highly professional and productive team
  • learn how to solve unusual problems at any level quickly and to find affordable ways to achieve the goal

Who should choose this program?

  • Marketing directors and heads of the commercial departments
  • Marketing managers, product managers and brand managers
  • Customer service managers and sales managers
  • Managers who plan the transition into marketing or sales

Course Duration and Study Plan

The duration of the study program with specialization MBA in Marketing and Sales is 2 years. There are 14 basic modules, as well as a more specialized part in the schedule.

Admission requirements:

  • University degree (bachelor's, master's, specialist)
  • 2+ years of employment career

Diplomas:

Upon the graduation each graduate receives two diplomas:

  1. Diploma of Master of Business Administration (MBA)
  2. International Diploma awarding Master of Business Administration degree (in English) with UNESCO logo, as well as pan-European Diploma Supplement. The documents do not require additional translation or certification for production to foreign organizations.

Training formats and tuition fee:

Part-time with Distant Technology methods Part-time (weekend group)
with 2 onsite sessions in Moscow
Part-time (weekend group)
with 1 onsite session in Moscow and
1 onsite session abroad
149 000 rub.
(219 000 rub.)
219 000 rub.
219 000 rub.
(269 000 rub.)
269 000 rub.
249 000 rub.
(369 000 rub.)
369 000 rub.

The price includes a full course of study (2 years), no additional payments required;
Education loan up to 36 months with an initial payment of 0% is possible.