Advertising and PR

Advanced dynamic business structures of the 21st century are well aware that competent promotion policy can be the key competitive advantage in the rapidly changing business environment. That is why monitoring the effectiveness and selection of the most effective means of promotion is the main objective not only for the heads of marketing departments, but also for CEO-level managers. That is why today the departments dealing with selecting the most effective tools to promote products or services and managing public relations are being established as separate organizational units, and even subsidiaries.

Moscow Business School and Moscow Technological Institute offer the MBA program «Advertising & PR», which objective is to develop the managerial competence of the leaders whose area of responsibility is developing effective marketing communications with customers and other interested parties (government agencies, potential and current investors, etc.).

Upon completion, you will:

  • Gain a more systemic approach to management decisions in your area of responsibility
  • Rethink and learn new approaches to improve marketing communications system based on the modern trends, Internet development and changes in consumer behavior
  • Improve PR strategy development and PR tactics choice skills
  • Learn how to evaluate the effectiveness of the marketing system as a whole, and how to create and evaluate media plans
  • Increase the effectiveness of your company promotion system
  • Master new project approaches to the planning and running PR-and GR-events involving all interested parties
  • Learn how to build and motivate a highly professional, creative and effective team
  • Be able to learn from the experiences of your colleagues and experts about the managerial tasks, affecting the increase in efficiency of promoting products and services

Who should choose this program?

  • PR and advertising directors and managers
  • Brand managers
  • PR manages
  • Heads of advertising and media agencies and line managers

Course Duration and Study Plan

The duration of the MBA Professional program in «Advertising and PR» is 2 years. There are 14 basic modules, as well as a more specialized part in the schedule.

Admission requirements:

  • University degree (bachelor's, master's, specialist)
  • 2+ years of employment career


Upon the graduation each graduate receives two diplomas:

  1. Diploma of Master of Business Administration (MBA)
  2. International Diploma awarding Master of Business Administration degree (in English) with UNESCO logo, as well as pan-European Diploma Supplement. The documents do not require additional translation or certification for production to foreign organizations.

Training formats and tuition fee:

Part-time with Distant Technology methods Part-time (weekend group)
with 2 onsite sessions in Moscow
149 000 rub.
(219 000 rub.)
219 000 rub.
219 000 rub.
(269 000 rub.)
269 000 rub.

The price includes a full course of study (2 years), no additional payments required;
Education loan up to 36 months with an initial payment of 0% is possible.