MBA Customer service and loyalty

Loyalty programs are one of the most advanced tools for improving and maintaining customer relationships. Holding regular customers and developing a system in which the majority of new customers will become regular are the main tasks of building effective customer service.

MBA program «Customer service and loyalty» at Moscow Business School focuses on developing such qualities as communication skills, stress management, and flexibility, especially when it comes to conflict situations. The program combines the simplicity of presentation and professional approach, and the theoretical basis and practical experience of the trainers. Participants will receive the knowledge needed to create and maintain the highest level of customer service in their companies.

Upon completion, you will:

  • learn how to effectively apply the customer-oriented approach together with a variety of methods to strengthen customer loyalty
  • be able to develop a specific plan of action for building / optimizing customer service department at your company
  • be able to manage consumer perception
  • master the tools to improve the effectiveness of marketing, advertising and PR impact on prospect customers
  • learn how to influence consumer decisions
  • analyze the basic techniques of creating ideas and implementing them taking the targeted audience and consumer perception in to account
  • be able to improve customer service management in your organization while working on the graduation project

Who should choose this program?

  • CEO and CCO
  • Heads of marketing, advertising, and sales departments
  • Marketing, advertising and brand managers
  • Analysts

Admission requirements:

  • University degree (bachelor's, master's, specialist)
  • 2+ years of employment career


Upon the graduation each graduate receives two diplomas:

  1. Diploma of Master of Business Administration (MBA)
  2. International Diploma awarding Master of Business Administration degree (in English) with UNESCO logo, as well as pan-European Diploma Supplement. The documents do not require additional translation or certification for production to foreign organizations.

Training formats and tuition fee:

Part-time (weekend group)
with 2 onsite sessions in Moscow
219 000 rub.
(269 000 rub.)
269 000 rub.

The price includes a full course of study (2 years), no additional payments required;
Education loan up to 36 months with an initial payment of 0% is possible.