MBA Branding and Advertising

None of the professional areas can respond to changes in the society as quickly as public relations. The issue of professional marketing communications management in companies is currently rather topical. Sometimes it is difficult to assess the effectiveness of our advertising and PR-campaigns as well as the rationality of spending the budget. Successful promotion campaigns are always based on a unique creative concept and high level management.

MBA program «Branding and Advertising» at Moscow Business School focuses on the study of modern business promotion tools: advertising, PR-campaigns, brand management, Media Relations technologies.

Upon completion, you will:

  • learn how to combine long-term investments and short-term results assessment when planning marketing activities
  • master objective prospect assessment and budgeting
  • learn the basic concepts and tools of brand management
  • get professional advice on planning your marketing activities and their budgeting
  • learn how to assess the effectiveness of advertising and PR-campaigns at various stages of their implementation
  • be able to save the budget and receive additional financing for new projects
  • improve brand management and advertising at your company while working on the graduation project

Who should choose this program?

  • heads of advertising and PR departments
  • leading experts on advertising and PR
  • professionals who are responsible for marketing and advertising planning, budgeting and evaluation of advertising and marketing campaigns’ effectiveness
  • commercial and marketing directors

Admission requirements:

  • University degree (bachelor's, master's, specialist)
  • 2+ years of employment career

Diplomas:

Upon the graduation each graduate receives two diplomas:

  1. Diploma of Master of Business Administration (MBA)
  2. International Diploma awarding Master of Business Administration degree (in English) with UNESCO logo, as well as pan-European Diploma Supplement. The documents do not require additional translation or certification for production to foreign organizations.

Training formats and tuition fee:

Part-time with Distant Technology methods Part-time (weekend group)
with 2 onsite sessions in Moscow
149 000 rub.
(219 000 rub.)
219 000 rub.
219 000 rub.
(269 000 rub.)
269 000 rub.

The price includes a full course of study (2 years), no additional payments required;
Education loan up to 36 months with an initial payment of 0% is possible.