МВА in Fitness industry

A MBA in the Fitness industry will allow you to gain practical knowledge about the organization of fitness club activeness: strategic development, service structure, sales system, marketing and accounting policies, service standards. You will learn how to build an optimal system of interaction with clients, management of the individual departments, how to plan a budget, and analyze effectiveness. In addition, the program allows you to learn the basics of sports management.

Graduates get additional advantages when applying for positions such as specialist in marketing, advertising and PR; director or manager of the advertising agency; fitness club manager.

Upon completion, you will:

  • learn how to manage key performance indicators of fitness centers
  • learn how to properly position yourself in the market of fitness services
  • be able to generate an optimal set of basic and additional services at a fitness center
  • learn how to organize a system of sales services
  • be able to set marketing goals for the club
  • learn how to use marketing tools for attracting and retaining customers
  • learn about the features of the financial activities of sports organizations
  • consider the legal framework in the field of sports facilities
  • learn the principles of sports organizations, training and competitions and training process
  • be able to build a working structure in management, distribution of functions, definition of performance indicators

Who should choose this program?

  • Owners and managers at fitness centers
  • Middle and senior managers at fitness centers
  • Senior and middle managers, specialists in marketing, advertising and PR at sports organizations

Course Duration

The duration of the MBA in Fitness industry is 2 years. There are 14 basic modules, as well as a more specialized part in the format of the onsite session in Moscow.

Admission requirements:

  • University degree (bachelor's, master's, specialist)
  • 2+ years of employment career


Upon the graduation each graduate receives two diplomas:

  1. Diploma of Master of Business Administration (MBA)
  2. International Diploma awarding Master of Business Administration degree (in English) with UNESCO logo, as well as pan-European Diploma Supplement. The documents do not require additional translation or certification for production to foreign organizations.

Training formats and tuition fee:

Part-time (weekend group)
with 2 onsite sessions in Moscow
219 000 rub.
(269 000 rub.)
269 000 rub.

The price includes a full course of study (2 years), no additional payments required;
Education loan up to 36 months with an initial payment of 0% is possible.