MBA in Pharmaceutical Management
The pharmaceutical industry is one of the most competitive industries today. The success of the company depends on the correct managerial decisions. Specialists who are able to create an effective management system are always in demand in the labor market.
A MBA in Pharmaceutical Management provides a better understanding of the business world and the pharmaceutical market, helps to examine the state of the pharmaceutical market, issues of drugs and non-pharmaceutical drugs registration, the specifics of branding and promotion of medicines. Students are introduced to modern communication approaches (consumer, physician, pharmacist), PR and GR in the pharmaceutical market in Russia, and also obtain knowledge and skills which are necessary for the modern manager.
Upon completion, you will:
learn about the structure and conjuncture of the pharmaceutical market in Russia
study the principles of brand management, communications management
learn how to analyze the changes in the market and learn how to effectively use the marketing information
be able to systemically see the market condition and processes occurring in the changing market
Who should choose this program?
Heads of divisions at large market-related pharmaceuticals companies
Owners of pharmaceutical companies
Category managers at drugstore chains with little experience, but serious career ambitions
The duration of the MBA in Pharmaceutical Management is 2 years. There are 14 basic modules, as well as a more specialized part in the format of the onsite session in Moscow.