Marketing is seen as an indispensable activity for any enterprise in current business environment. In order to solve marketing problems effectively for the successful and sustainable development of the company, managers and marketers need to outperform the acquisition of professional knowledge and skills.
Master’s program allows you to update and extend the knowledge, improve the professional skills and acquire additional analytical and research competence.
modern problems of management, foreign language, philosophy and the methodology of scientific research, the research of management systems, institutional and managerial economics;
research methods in management, modern corporate analysis, corporate finance, organization theory and organizational behavior.
There are some basic elective courses available for studying, such as: mathematical models in management, the informational technologies of business process management.
The program embraces special disciplines, such as:
strategic marketing, advertising basics, marketing research, consumer behavior;
project management, innovation management.
The program includes the elective courses, such as: internet marketing, pricing, information technology in marketing.
Upon completion of the program graduates will be able to:
organize and coordinate the activities of the market analysis and the assessment of market prospects for integrated marketing research;
develop and implement company’s marketing strategy;
manage projects and programs aimed at improving customer loyalty, advertising and PR-campaigns;
effectively manage marketing of a modern enterprise.
Upon the completion of the training, graduates of this program successfully work in large, medium and small companies and enterprises of different industries in specific marketing and advertising divisions and departments, advertising and marketing agencies as:
CEOs, marketing directors, heads of divisions and departments, project and program managers, senior specialists.