Marketing management

The existence of any company depends on the effectiveness of its marketing strategy. In order to meet the challenges of lead generation, client retention, expanding markets, introduction of new products and increasing the income level, each company needs highly qualified specialists. The demand for such specialists is growing every day.

Students learn:

  • history, philosophy, logic, law, sociology, psychology, foreign language, business communication, economics;
  • mathematics, statistics, information technology, management systems research, operations research, systems analysis, methods of decision-making.

Specific attention is paid to: the theory of management, project management, innovation management, accounting and analysis, financial management, human resources management, business process modeling, investment analysis, etc.

Specialization disciplines include:

  • marketing, strategic management, business process modeling, logistics, business communications, basics of advertising, quality management;
  • basics of business, production organization and management, analysis of financial and economic activities, taxes and taxation, business planning.

Elective courses of study: marketing research, internet marketing, pricing, marketing communications, leadership, strategic marketing, sales management, consumer behavior, basics of advertising, etc.

Upon completion of the program graduates will be able to:

  • conduct market analysis and assessment of market prospects;
  • conduct and coordinate marketing research;
  • develop and organize the implementation of the marketing strategy;
  • increase the efficiency of sales and demand level;
  • perform and coordinate brand management projects, customer loyalty projects, advertising and PR-campaigns;
  • perform marketing activities within any business structures.

Job placement

Upon completion of the training, the graduates successfully work in new and existing commercial structures, industrial and service companies in the marketing and advertising departments, in consulting companies, advertising and marketing agencies as:

  • specialists and analysts, consultants;
  • project managers and departments heads;
  • entrepreneurs and members of the entrepreneurial team.

Exemplary curriculum

Learn more about the curriculum of BBA: Marketing Management the curriculum of BBA: Marketing Management


Program duration:
from 2,5 to 4,5 years.

Admission requirements:
Certificate of Secondary Education (11 classes) or a diploma of secondary vocational education (college or training school).

Diplomas:
Upon graduation and the defense of the final project students receive:

  1. Russian state-recognized Bachelor’s Degree Diploma;
  2. Internationally recognized Bachelor of Business Administration Diploma and a pan-European Diploma Supplement in English. The documents do not require additional translation or certification for production to foreign organizations.

Training format and tuition fee:

Part-time (weekend group) Part-time with Distant Technology methods
79 000 rub.
(120 000 rub.)*
120 000 rub.
33 900 rub.
(55 900 rub.)*
55 900 rub.

*The prices are valid [check_your_javascript_for_see_date_and_project]

Cost per one year of study;
Education loan up to 36 months with an initial payment of 0% is possible.