Advertising business and Internet Marketing

In today’s economy advertising is not just an engine of commerce, it is also the main mechanism for attracting and retaining customers. Professionalization of the field of advertising and marketing leads to enormous business opportunities, finding of which requires fundamental knowledge in the field of business, economics, management, marketing, advertising and consumer behavior.

Students learn:

• history, philosophy, logic, law, sociology, psychology, foreign language, business communication, economics;
• mathematics, statistics, information technology, management systems’ research, operations’ research, system analysis, methods of decision-making.

Specific attention is paid to: the theories of management, project management, innovation management, accounting and analysis, financial management, human resources management, business process modeling, investment analysis, etc.

Specialization disciplines include:

• marketing, strategic management, business process modeling, logistics, business communications, advertising basics, quality management;
• the basics of business, production organization and management, analysis of financial and economic activities, taxes and taxation, business planning.

Elective courses of study: marketing research, internet marketing, marketing communications, brand management, basics of multimedia, consumer behavior, basics of advertising, etc.

Upon completion of the program graduates will be able to:

• search for new market opportunities in advertising and online marketing;
• plan and implement advertising and PR-campaigns, online marketing projects;
• plan, organize and supervise the ongoing operations of the advertising and marketing agency.

Job placement

Upon completion of the training, graduates successfully work in small and medium-sized enterprises in the departments of marketing and advertising, special projects and campaigns, advertising and marketing agencies as:

• experts in advertising, internet marketing, market research;
• heads of departments and projects, directors and entrepreneurs.

Program duration:
from 2,5 to 4,5 years.

Admission requirements:
Certificate of Secondary Education (11 classes) or a diploma of secondary vocational education (college or training school).

Diplomas:
Upon graduation and the defense of the final project students receive:

1. Russian state-recognized Bachelor's Degree Diploma;
2. Internationally recognized Bachelor of Business Administration Diploma and a pan-European Diploma Supplement in English. The documents do not require additional translation or certification for production to foreign organizations.